Beyond Fleurier and its 5 production sites in French-speaking Switzerland, Parmigiani Fleurier relays its know-how across the world thanks to the ATELIER and STUDIOS PARMIGIANI which are an international extension of the brand values.
The architecture of the ATELIER and STUDIOS PARMIGIANI are always custom-designed by the architects' office CA&CO, Paris, under the direction of Thierry Conquet. It acts as a showcase reflecting all the distinctive elements of style and elegance right from the heart of the Parmigiani Fleurier manufacture. The layout is immediately recognisable: pure and structured lines, light proportions, clear materials. In an intimate, unique surrounding, which is studied to the slightest detail in order to reflect the spirit of the city, the customer can admire the latest Parmigiani timepieces – from classic models to major horological complications. Also an approved centre for its customer service, the ATELIER and STUDIOS PARMIGIANI offer a long-term brand support and assistance in the host-country.
In 2012, the Atelier Parmigiani opened its doors in picturesque Mount Street, a quiet yet vibrant street in Mayfair.
This Atelier puts the watchmaker at its heart, as an orchestrator. He is surrounded by an oval bench, custom-built to provide him with easy access to his watchmaking tools. A complete collection of the Parmigiani Fleurier timepieces is arranged around him, in the numerous display cases built into the bench, which is enhanced by a gilded skylight. Pin oak, striped wood, sandstone parquet, weathered bronze, silk curtains and woven velvet seats are the pure and authentic materials chosen as the perfect signifiers of elegance.
Parmigiani Fleurier opened its first North American Studio in 2015, in Miami's "Design District", a hub of creativity, shopping and entertainment. Parmigiani Fleurier has combined the brand's signature codes with the innovative spirit so prevalent in the Design District, ensuring that the Parmigiani Studio is, as always, in perfect harmony with its surroundings.
Latest of Parmigiani Studios, the Parisian location opened its doors in 2015 in the heart of the Palais-Royal, high-place of culture and history, where one could hear, in the olden days, the humming of the King’s artisans’ daily work. Conceived as a workshop rather than a traditional boutique, this STUDIO PARMIGIANI blends wood types and art marquetry in a chromatic palette of grey and bronze, generating a refined, timeless atmosphere.